I am the founder of Prod X Labs, LLC. the creator of RateMyDesigner.com - I created ratemydesigner.com to level the playing field for clients who hire freelancers. I have spent over 30 years fixing bad design and the design industry's reputation, from the folks who leave their clients hanging by not delivering what they promise. This is sort of a catch-22 for me because while I value the end-user, the clients, I am also a designer who values the design community. So, I hope this platform can help both the clients and the designers who do good to get more work. We are also at a pivotal moment in our industry where AI is turning anyone into a "designer" - so, I have also launched Amber, a certification program that will vet real designers - using AI as a force multiplier, not as a design tool alone.

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Why does this matter? The design industry is experiencing a surge of AI-generated personas misrepresenting themselves as experienced designers. RateMyDesigner exists to help the community identify and connect with real, verified talent.

We are not against AI — used as a tool, it is a force multiplier for great designers. But a fake profile harms everyone: clients get misled, and genuine designers lose work to impostors.